Imagine hauling around heavy boxes of metal type — a different set for every typeface — and having to assemble your text letter by letter in order to design a document. That seems a world away from our point-and-click, instant world of digital design. But it really wasn’t too many years ago that a font would have been known as a specific set of movable metal type — rather than a funny name in software program’s drop-down menu. Although our design methods have come a long way, sometimes navigating the modern process of choosing and using fonts can seem almost as difficult and complicated as the good old days of metal typesetting and printing presses. So if you’ve ever felt a little lost when it comes to fonts, then you’re in the right place.
Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers. he reality is, people spend twice as much time online as they used to 12 years ago. And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be. Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means that you need to meet them where they are already spending time: on the internet.
White space, also called negative space, is the area on a page (or website, picture, app, or whatever else you might be designing) that doesn’t contain any information. Information can be words, images or design elements. White space doesn’t always have to be white. Often a page has a colored background. In this case the area of the page without information is still white space, even though it is not white. That’s why the term” negative space” is a little more accurate but “white space” is the term more commonly used. White space can help communicate your message more effectively. Especially today, when everyone is bombarded with marketing everywhere, your content is easily lost in the visual clutter. In order to stand out and allow your message to reach your audience, you have to make the information as concise as possible and then allow white space to break the clutter. When you leverage white space, the viewer of your piece can focus on the information you want them to receive. If there is none, your viewer gets distracted and your message gets lost.
Minimalism and the use of whitespace are big design trends right now. Mastery of these techniques might look easy at first glance, but it is actually quite difficult to design with so much open space and so few objects. It can be hard for clients to come to terms with because they often want as much information as possible on a canvas. But many designers like the look of minimal styles and maximizing whitespace can be a fun challenge. It’s a technique that translates well across mediums and can be used in print, web design and on packaging. Here, we’ll look at the trend and how to design more with less.